There’s more to come on Prime Social and Breakaway in the next issue of Billboard. “We didn’t get into this to do festivals, it was just a matter of growing events until they got to right size,” he says, “and basically the right amount of money in our bank account.” Producing major festivals like Breakaway wasn’t originally the game plan, Lynn admits. They now promote in nearly 40 markets worldwide, with offices now in Columbus, Barcelona, and New York City. They have since presented some 300 concerts, festivals, and club events that are directly targeted to the college and post-graduate demographic, primarily in the EDM sector and utilizing strategic marketing and social media promotion to promote such artists such as Deadmau5, Steve Aoki, and Tiësto. We are going to build this brand year by year until we believe it can sustain a multi-day.”Īs for new markets, Lynn says, “we don’t want to go to the over-served, we are looking for the under-served.”īased in Columbus, Prime Social managing partners Lynn and Zach Ruben merged their two independent operations, both focusing on EDM events in heartland college markets, in 2010. “By 20, we expect two- and three-day events for both markets. The Columbus Dispatch View Comments 0:00 2:02 The Breakaway Music Festival is back this year, and fans of the event will be happy that an extra day has been added to the festivities. “The idea here is to not keep these as single-day events, but the first year made sense to do it just on the Saturday,” he tells Billboard. Prime Social co-founder Adam Lynn expects the concept to grow to more days, and more cities, with “baby steps” being the credo. More details are at and /breakawayfestival. Ticket presales begin June 18, with public onsales to follow June 21. Tickets for both events are GA, starting at $49, with VIP at $119. That event will see performances from Wu-Tang Clan, Empire of the Sun, Big Gigantic, Matt & Kim, Texas’ own Explosions in the Sky and Crizzly, Ra Ra Riot, Danny Avila, and more TBA. The following weekend Breakaway will be staged at FC Dallas Stadium in Frisco, Texas, home venue to MLS’ FC Dallas. If anyone wants to buy tickets for Breakaway in Columbus, Ohio please message me I’m an Ambassador and I can give you a discount on your tickets. Get ahead of the game and pre-register for your tickets today via BreakawayFestival.Nicki Minaj & Ice Spice Announce 'Barbie World' Release Date GA Tickets go on sale Wednesday, February 6, 2019, at 1 PM EST. As you can already imagine, this is something you don’t want to miss! We can’t wait to see what Prime Social Group has in store for this year’s editions so keep your eyes peeled for the lineup announcement. Over the past few years, performers such as Wiz Khalifa, Illenium, Russ, Quinn XCII, NGHTMRE, ODESZA, and Zedd have been a part of the experience. As a ticket holder, you will get to see breathtaking performances from many of our most electrifying fan favorites. During the weekend of October 4-5, 2019, Breakaway Charlotte will reside at AvidXchange Music Factory Festival Grounds, and finally, Breakaway Nashville will transpire at its new home, Fair Park at the Nashville Fairgrounds during November 11-12, 2019.Īs always, Prime Social Group aims to please music lovers through the inclusion of many diverse artists and genres. Breakaway Columbus will be held at the MAPFRE Stadium while Breakaway Grand Rapids will take place at Belknap Park. The two-day events will take place on August 23-24, 2019. To kick off the party, Breakaway will begin at Columbus and Grand Rapids. Locations for the 2019 edition will include Columbus, Ohio Grand Rapids, Michigan Charlotte, North Carolina and Nashville, Tennessee! Mark your calendars because Prime Social Group has just announced the return of the 2019 edition of Breakaway Music Festival!įeeling the glow of its massive success, Breakaway Music Festival has already hosted over 65,000 people since its inaugural event! It is now time to get ready to bust out your dancing shoes and become part of the growing experience because over the course of a few months, Breakaway is coming back with plans to touch down on a city near you.
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